During my time with Chefman & Chef iQ, I had the opportunity to present my lettering variation of the Chefman logo to the UX Team and Product Management Team. These bi-weekly sessions were called Design/PM Hangouts. This special edition session I led was also shared with the CEO of the company, who was impressed with my work as well.
The first phase almost always starts with a pencil sketch. Once I am satisfied with it, I draw it out and ink it with marker.
Once the ink drawing is complete, I scan the image into Illustrator to clean it up to be imported into After Effects.
Once imported into After Effects, I plan out the timing of how I want the letters to flow and animate each key frame accordingly.
After enough key frames, smooth timing replays, and proper mask behavior, it is finally finished and ready for export as a GIF. *whew*
